+61% activation
Product · Fintech
Nova Wallet — onboarding rebuild
Rebuilt a 9-step signup into a 3-screen flow with a clearer money story. Activation climbed 61% in the first quarter after launch.
I turn complex products into brands people actually believe.
Independent brand & motion designer for early-stage SaaS and consumer founders — the ones who need to look credible before they can raise, launch, or sell.
I started out watching brilliant products die from bad first impressions. Now I build the opposite: identities, sites, and motion systems that make a two-person startup feel like the obvious choice.
Ten years in, shipped for 40+ founders — and yes, I designed this page too.
Book a free 20-min callNo pitch · no commitment
Booking Q2 2026 · 2 slots left40+
Founders shipped
10yrs
Independent
$120M
Raised by clients
4.9/5
Client rating
Selected work · 2021—2026
Six that moved a real number.
A tight cut, not an archive. Each one shipped, launched, and changed something a founder could measure — the result sits on every card.
Sold to Sephora
Brand · Consumer
Powder — skincare identity & packaging
Named, branded, and packaged a founder-led skincare line from scratch. Picked up for shelf retail within eight months.
Cannes shortlist
Motion · Identity
Fluent — living brand system
A motion-native identity that morphs across product, ads, and events. Shortlisted at Cannes Young Lions the year it shipped.
Sold out run
Editorial · Print
Slow Press — quarterly, issues 1–4
Art-directed an independent design quarterly end to end. Every print run has sold out, subscribers up 3× over the year.
+38% footfall
Campaign · Print
Cadence Festival — campaign & wayfinding
A loud, walkable identity for a city music festival. Weekend footfall rose 38% on the prior edition.
Raised $14M
Brand · SaaS
Agility — pre-Series-A rebrand
A full rebrand and pitch identity before the raise. The deck it lived in closed a $14M Series A six weeks later.
Trusted by founders & teams at
NovaPowderAgilitySlow PressCadenceFluent
In their words
The part I can't design for you.
Nikita made us look like a company three rounds ahead of where we were. Our raise closed in six weeks — investors kept referencing the brand.
Maya OkaforCo-founder & CEO, AgilityShe listens like a strategist and ships like a studio. Activation jumped 61% off one onboarding rebuild — and she made the whole thing feel effortless.
Elena RuizHead of Product, Nova WalletSupport
Support my work, if it helped.
A lot of what I do is free — and I'd like to keep it that way.
The 20-minute calls, the honest portfolio teardowns, the notes I share with founders who are just starting out. If any of it was useful to you, a donation helps me keep giving that time away.
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Or get something back
A small toy, posted to you
Give $30 in the US or $40 anywhere else and I'll mail you one of 10 small toys. Shipping included. Stand-in photo — the real toy may look different.
10 of 10 leftSee the toy